Museo de Arte Precolombino Identity

Museo Arte Precolombino

Identity programme, signage system and brand guidelines for Precolombino Museum in Santiago de Chile. The dynamic identity system use key objects and iconography from the collection, placing their heritage at the centre of the brand, expanding their collection to newer audiences. The use of black and white connects with the building renovation developed by architect Smilian Radic (Serpentine Pavillion 2015). The new brand was carried consistently accross different media: from signage to visitor guides, from lables to staff uniforms.