British Museum Patrons

British Museum

Campaign and sub-identity for the British Museum's Patrons scheme

Working alongside curators from different departments across the Museum, we selected 12 unknown objects from the collection which all share amazing stories. The design solution centres the identity on the use of striking and mysterious photography, 'unveiling' the stories in copy - telling the story behind the object, persuading to find out more about the Museum if joining the scheme.

The use of a bright mint colour complements the scheme, along with a mix of rich coated and uncoated papers to give the suite an elegant feel