Natural History Museum Patrons Campaign
Campaign
Identity
London
Natural History Museum
Concept and campaign for the Natural History Museum London, Patrons scheme. We juxtaposed climate change-related images to communicate NHM's commitment to science and research, tackling real issues around our future on this planet. Scientific research is a less known area of the museum - which needs funding and support, hence the need to fundraise and attract potential benefactors.
![Design detail for Natural History Museum Patrons](https://cdn.prod.website-files.com/617197cc9457a1d83d3b5660/623ba6b98a0d7944d2c843f6_poster2.jpg)
![Design detail for Natural History Museum Patrons](https://cdn.prod.website-files.com/617197cc9457a1d83d3b5660/623ba6c0e9ce600627fe0ac6_poster1.jpg)
We developed a structured grid system, narrative and a full set of printed collateral - welcome pack, posters, postcards, animated ads - which then was encapsulated into a design guidelines document for future use by the internal NHM in-house team
![Design detail for Natural History Museum Patrons](https://cdn.prod.website-files.com/617197cc9457a1d83d3b5660/623ba8c38a0d798405c8ee99_detail4.jpg)
![Design detail for Natural History Museum Patrons](https://cdn.prod.website-files.com/617197cc9457a1d83d3b5660/623ba6ca8dbcece2092a3ac6_detail3.jpg)
![Design detail for Natural History Museum Patrons](https://cdn.prod.website-files.com/617197cc9457a1d83d3b5660/623ba67dd76ee3a2fc457d1b_detail1.jpg)
![Design detail for Natural History Museum Patrons](https://cdn.prod.website-files.com/617197cc9457a1d83d3b5660/623ba689d76ee37d01458a1d_detail2.jpg)